do people smoke real cigarettes in movies Smoking is making a pop culture comeback (even if the risks haven't changed) It looks real on screen…

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As a 1936 Fortune Magazine profile of Philip Morris & Company made clear: The object of all this propaganda is not only to make doctors smoke Philip Morris cigarettes, thus setting an example for impressionable patients, but also to implant the findings of Mulinos so strongly in the medical mind that the doctors will actually advise their coughing, rheumy, and fur-tongued patients to switch to Philip Morris on the ground that they are less irritating.15 With careful, deferential appeals to physicians, Philip Morris aimed to gain their approval

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